What am I still doing in Cancun?

The adventures of an American single mommy working and playing in paradise.

TBEX Cancun: Short but Sweet

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travel social media convention

A couple of weeks ago I posted about being invited to be a local ambassador at TBEX Cancun, a conference of travel industry professionals in marketing, PR, social media and online community management (I pretty much do all of these jobs in some capacity). So, bright and early on my birthday I headed to the Moon Palace Golf & Spa, and more specifically the Moon Palace convention center to spend just one day at the two-day convention.

Registering was easy, and after the Best Day breakfast I headed to the opening keynote, which for the most part was a discussion about the controversy that had taken place during the planning of TBEX Cancun. I won’t get into it but basically it comes down to… is it OK to swim with dolphins in captivity?

The conversation about responsible travel was interesting albeit a bit vague, mostly because responsible travel is a huge issue/discussion. Things got a bit awkward when a bigwig from Dolphin Discovery stood up to ask some questions, at least for those of us who knew who she was.

I attended three “breakouts”. Each hour atendees could choose from five sessions in the categories of Content, Commerce, Community and two TBEX Business options. It was a difficult decision each hour, because each session applied to something I do. I found each breakout to contain both very basic and more advanced info.

Lunch was fun! I met some fellow attendees and was disappointed that I wouldn’t be around for the speed networking sessions to meet more.

I found the event sparked my creativity, and I can’t wait to use some of the ideas I came up with. I could tell it definitely would have been beneficial to have attended the entire convention, including all of the social events, but at 3:30pm it was time to head to Isla Mujeres for the weekend. More about that later!

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